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Goal Deployment

What is a Vision

SWOT Analysis

A SWOT analysis guides you to identify the positives and negatives inside your organization (Strength & Weakness) and outside of it, in the external environment (Opportunity & Threat). Developing a full awareness of your situation can help with both strategic planning and decision-making.

  • Identify Values, Vision and Mission
  • Objectives: From the mission, identify breakthrough objectives
  • Strategies: identify annual objectives
  • Tactics: Identify projects to achieve the annual objectives
  • Targets: Identify targets and metrics
  • Owners: Identify the owners of the projects who will be responsible to achieve the targets
  • Dashboard: Conduct quarterly performance review, reflection and learning.


  • Tactic – a short description of the initiative, e.g. scrap reduction, right first time, same-day processing etc.
  • Metric – the indicator to measure progress with clear description or formula, e.g. time between entry and confirmation. 
  • Unit – unit of measure, e.g. parts per hour, good units produced, number of tests per employee-hour, score per checklist.
  • Baseline – performance at the beginning; important because all improvements will be measured against this reference.
  • Target – desired level of performance at the endpoint, which is typically the end of the year or the implementation period.
  • Schedule – a detailed plan with tasks and targets for each initiative and month to close the gap to the year-end target. 

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